Ms. Leslie Bromberg, President, Bromberg Consulting, Inc.
Leslie founded Bromberg Consulting in 1997. Her career spans over 20 years in marketing, product development and business management, with a focus in the technology industry. Bromberg Consulting has specialized in branding and strategic marketing to help launch companies, products and services.
In 2003, Kaiser Permanente (a $31 billion national health care organization) selected Bromberg Consulting to brand and launch their organization-wide electronic medical record (EMR) system. When the launch phase was completed, Leslie and team became immersed in the adoption aspects of the deployment, applying strategies and skills to capture best practices and develop user adoption strategies that facilitate fundamental change, similar to those required in successful branding initiatives. Now, in addition to branding and marketing services, Bromberg Consulting offers strategies that cover the continuum of technology adoption, from go-live preparation to stabilization and optimization.
Prior to founding Bromberg Consulting, Leslie oversaw corporate communications worldwide, for a leading software company. Leslie serves on the Arizona Health-E Connection Steering Committee for the office of Governor Janet Napolitano. She is also a guest lecturer at the McGuire Center for Entrepreneurship Eller College of Management.
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